Strategic storytelling transforms technical features into tangible value. I love pairing data-driven insights with thoughtful marketing to turn product innovation into adoption and growth.

Featured cross-channel campaigns

See What You've Been Missing Campaign for Pex

Product launch and campaign to promote the release of Pex Search. Click to read the details and results.

Return on Data campaign for Factual

We commissioned research from Forrester Consulting to measure the ROI of Factual location data. Click to read more.

Content examples

Data report for Pex

The state of modified audio: Which UGC platform had the most modified songs in 2023?

Product announcement

Pex launches music identification tool for brands to reduce copyright infringement on social media

AI guide for Pex

Real or fake: Identifying AI music and voices today

Pitch deck for Pex

Pex Search sales deck for Brands

Brand case study for Pex

Global brand powers employee advocacy and copyright compliance with Pex Search

Brand guide for Pex

Mastering music rights on social media: A copyright crash course for brands

Guide for Firefly

The Retail Advertiser’s Guide to Street-Level Digital Media

Report for Factual

Factual surveyed brands and agencies to better understand their use of location data

Case Study

Puma Increases Foot Traffic by 136% with Firefly

Video: Drop that data

This was our version of Spotify's end of the year wrapped report. Watch our video that remixed top data reports from 2024.

Earned media

TikTok’s Most Popular Songs In 2023 Were Sped-Up Remixes

Forbes

IS THE MUSIC INDUSTRY LOSING MONEY TO SPED-UP REMIXES?

Billboard

OVER 38% OF MUSIC ON TIKTOK IS ‘MODIFIED’, SAYS PEX STUDY

Music Business Worldwide

Firefly: Best Inventions 2019 Ad Dollars for Uber Drivers

TIME

Here’s How WeWork Pinpoints the Perfect Locations for Its Co-Working Spaces

Entrepreneur

Outdoor Advertising Startup Firefly Can Now Target Ads Based on Weather

Adweek