01 — Project details
Our aim was to highlight the gap in modified and manipulated audio to promote the launch of our new ACR product Pex Search. The data-driven campaign was built around a data report that showed missing revenue for music labels and artists. Pex Search finds revenue for rightsholders.
02 — Campaign content
With a limited budget, we focused on a content-first approach that included the initial report, a weekly newsletter with modified audio pieces (aka missing revenue), highly targeted ads on industry trades and newsletters, and unpaid speaking opportunities for our executives.
03 — Results
We managed to achieve a 650% ROI with a limited budget and started a movement around modified audio that landed us 50+ press mentions across key trades. Data-driven content always wins.
50+
Press mentions across top tier publications including Wall Street Journal, Forbes, and Billboard
650%
ROI
30+
Deals closed from marketing-generated leads