From Strategy to Scale: Building B2B Marketing Momentum that Accelerates Revenue Growth

Marketing is more than messaging. It's about crafting impactful programs that create measurable business outcomes. This portfolio website showcases marketing momentum that delivered real results for growing tech companies.

I am a change catalyst.

Whether it's a market expansion, IPO, merger, or rebrand, I help companies navigate pivotal moments of change to achieve successful business outcomes. Most recently, as VP of Marketing & Communications at Pex, I led strategic positioning that contributed to the company’s successful acquisition by Vobile.

Marketing-driven revenue for 2024

700%

Increase in total closed ACV

50%

Increase in deals closed

50%

Higher ROI on marketing spend

At Pex, we created a robust content marketing program to position ourselves as the leader in UGC data within the music tech space. Our data reports garnered top tier mentions and became a valuable tool for our sales team. Check out our work.

Pex Website

Explore the brand we built. The brand identity is vibrant and human, just like music.

Pex Blog

With limited budget, we focused on an SEO driven content strategy that included data reports, guides, FAQs, videos, and more.

Pex Newsroom

60+ mentions in the last two years including Forbes, WSJ, Billboard, and more.

Interested in seeing detailed work samples?